2021 UI_UX trends

Updated: Sep 21

2021 is very promising in terms of UI/UX design. With plenty of opportunities to evolve and develop new features.

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2021 is very promising in terms of UI/UX design. With plenty of opportunities to evolve and develop new features, there are 5 trends to keep in mind according to what you really need to offer a good UI/UX product for our customers. What we enjoy the most at Versed is to explore new ways of implementing innovative User experience that will allow a better and easier usability of our products. We have gathered the top 5 MUST TO DO trends to keep in mind when developing a product.


The question is no longer “How can we create a satisfactory user experience?” but rather, “How can we create a truly memorable one?” As brands seek new and innovative ways to differentiate, we’ll see a growing trend towards storytelling in UX. When we hear a story, the neural activity in the brain increases fivefold, meaning that we are much more likely to remember the story and the message it’s trying to convey.

In our latest projects, we are going deeper into our customer´s brand and its core business, in order to understand not only their needs for their product, but also finding a way to express their mission and vision through their app. That means connecting visually connecting to their users and making them understand that the app owner thinks like them and feels their needs. In 2021, storytelling is used by UX designers to translate user value into reality, creating products—and experiences—that consumers relate to on a deeper level.

UX Writing

A UX Writer composes all and any text that appears on a user interface, from CTA buttons and error messages, to form fields and menu titles. It’s important to note that UX writers aren’t the same as marketing copywriters; they’re an integral part of the design team, conducting user research and establishing a voice for the brand.

At Versed we have a very robust Q&A team that works alongside the design team in order to find the best and proper wording for every designed screen. This helps us launching to market solid and high quality products to our clients

Voice technology

Alexa, Siri and google voice are just some of the growing fast industry where more than 70% of their users use this technology on the daily basis. This will give a new role to the Voice UI designer (VUI), having the role to focus on these interactions with users.

If you own a smart speaker yourself, you’ll know that there’s still room for improvement when it comes to the user experience. If the voice tech industry is to reach its full potential and really make an impact on people’s lives, UX designers will need to branch out into voice design.

Voice is commonly used in search engines and it’s predicted that 50% of all search engine queries will be performed by voice by 2020. That means that users will expect your interface to support voice search too and this will require additional UI presentation.

Freedom and Flexibility

Rather than focusing on individual devices, device-agnostic design considers the user journey as a whole. It creates a continuous user journey that can pass through different touchpoints (smartphone, laptop, smart speaker, smart watch…) without any friction. Device-agnostic UX enables the user to pick up where they left off, completing their interaction wherever it’s most convenient at the time.

When it comes to user experience, today’s consumers demand freedom and flexibility. We want to flit easily from smartphone to laptop and back again, perhaps with a voice interaction somewhere in between. As consumer expectations change, so must our approach to UX design. Thus, we’ll see UX focusing less on specific devices and more on holistic user journeys.

At Versed we are aware of this evolution in design and we have been implementing alternative designs aiming towards these new features allowing a more flexible environment for every user of our apps

Motion Design

Modern browsers have better performance, that allows using more complex animations on websites. Motion design is a discipline of design, that makes a website more alive. This approach uses every second to do some sort of interaction or animation to engage visitors.

Motion design also provides a user with more information by those small details like smooth movement, transitions, light change and shadows. And it definitely should be used on your web or mobile platform for better engagement of users.

In 2019 and beyond, UX designers will seek to strike the right balance between static simplicity and engaging interactivity. As a result, we can expect to see some wonderfully unique designs gracing our screens. You’ll find endless motion design inspiration here

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